An open reference from the Noble House of Brattleby. Published .
A subject line that does the work
Write the subject so the reader knows what the message is and what it asks, before opening it. Include a date or reference where one exists.
- Weak: “Quick question”
- Better: “Room booking for 12 November — confirmation needed by Friday”
Greeting and form of address
Match the greeting to the relationship. “Dear Dr Patel” suits a first message to someone you do not know; “Hello Priya” suits a colleague who signs with her first name. When writing to someone with a title, use the correct written form — the House guide to forms of address sets these out.
Close simply: “Kind regards” or “Best wishes”, followed by your full name and, for a first contact, your role and organisation.
Concise context and a precise request
Give only the context the reader needs to act, then state the request plainly. If you need several things, number them. Put the most important point first, because many messages are read on a phone.
State a next step and, where relevant, a date — with the reason for it, so the deadline reads as information rather than pressure.
Before and after: the same email, rewritten
An original illustrative example.
Subject: hi
Hi, hope you're well. I was wondering if at some point you might be able to have a look at the thing we talked about the other week, if you get a chance. No rush. Thanks!
Subject: Draft programme for 3 December — your comments by 20 November?
Dear Mr Hughes,
Following our conversation on 5 November, I attach the draft programme for the 3 December reception. Could you let me know whether the timings in section 2 work for your speakers?
Comments by Thursday 20 November would let us send final details to guests the following week.
Kind regards,
Eleanor Marsh, Events Coordinator
Subject: Re: Draft programme for 3 December — your comments by 20 November?
Dear Mr Hughes, I'm writing in case my note of 12 November was buried. Are the section 2 timings workable for your speakers? If it helps, I'm happy to go through them on a short call this week. Kind regards, Eleanor
To, CC, reply-all and the privacy of a chain
Put the people who must act in “To” and those who only need to know in “CC”. Use “Reply all” only when everyone on the thread needs your answer.
Before forwarding a chain, read it from the bottom: earlier messages may contain personal details or remarks not meant for the new reader. When writing to a group of people who do not know one another, use BCC so that addresses are not shared.
Tone, timing and working hours
Read the message once as its recipient would before sending. Humour and irony travel poorly in writing; a neutral, warm tone is safest. Avoid capital letters and multiple exclamation marks for emphasis.
Be mindful of the recipient's working hours and time zone. If you work late, consider scheduling messages to arrive in the morning. There is no single universal response time: organisations set their own expectations, so follow the norms of your workplace and say when a reply is time-sensitive.
Before you press send
- Does the subject say what the message is and what it asks?
- Is the greeting right for this person and relationship?
- Is the request in the first few lines, with a date and reason?
- Are the right people in To, CC or BCC?
- Is anything in the quoted chain private?
- Is this a considerate time to send?
Common questions
- How should I start a professional email to someone I don't know?
- Use “Dear” with their title and surname, for example “Dear Dr Patel”, then say in one line who you are and why you are writing.
- When should I use reply-all?
- Only when everyone on the thread needs your reply. Otherwise reply to the sender alone.
- How long should I wait before following up?
- It depends on the request and the organisation's norms. If you gave a date, wait until it has passed; then send a short, friendly follow-up that restates the question.
Continue reading
Sources and further reading
- University of Oxford Faculty of Law — Email etiquette (staff guidance)An institutional guidance page (June 2025) stressing concise, clear messages, sensitivity to timing, appropriate tone, choosing the right recipients and making any required action clear. It is one organisation's internal guidance, not a universal rule.
- The Emily Post Institute — Definition of etiquetteFrames etiquette around three principles: consideration, respect and honesty, applied so that others feel included.
This guide is original House editorial guidance. The sources above are cited for further reading; they have not reviewed or endorsed this page.