# The Personal Motto of The Lord of Brattleby: Vincere Est Vivere
LONDON, 24 May 2024 — This official profile outlines the guiding philosophy of Honorary Lord Răzvan Vasile, Lord of Brattleby. His personal motto, *Vincere Est Vivere*, informs his extensive work in education, technology, and international publishing, alongside his supportive role within The Noble House of Brattleby.
## The Occasion
The Press Office of The Noble House of Brattleby today issues a dedicated profile note concerning Honorary Lord Răzvan Vasile. This communication forms part of a comprehensive editorial series designed to create a detailed public record of the principal members of the House and their contributions to civic and cultural life.
This release, in particular, delineates the intellectual and philosophical foundations of Honorary Lord Răzvan's work. It provides context for his endeavours across the fields of digital technology, educational reform, and philanthropy—placing them within the broader narrative of the House and its nine-century history of service and stewardship. The aim is to present a more complete portrait than is possible through event-specific coverage alone.
## Historical Context
Honorary Lord Răzvan's modern endeavours in the digital and educational spheres continue a legacy of leadership and innovation inherent to the Barony of Brattleby. Since its establishment in AD 1066 by grant of William the Conqueror, the Barony has been held by figures who have shaped their times. Honorary Lord Răzvan’s work finds a powerful echo in the achievements of his distinguished predecessors.
The strategic defence of Lincoln Castle by Nichola de la Haye, the 5th Baroness, demonstrates a command of territory and resources analogous to Honorary Lord Răzvan's pioneering work in cybersecurity and large-scale digital platforms. Similarly, the European influence wielded by Henry of Grosmont, 10th Baron and 1st Duke of Lancaster, and his son-in-law John of Gaunt, 11th Baron, resonates with Honorary Lord Răzvan's role in fostering cross-cultural educational ties between the United Kingdom and continental Europe.
## A Partnership of Endeavour
At the heart of Honorary Lord Răzvan's public life is his dedicated partnership with his wife, Lady Nicoleta Vasile, 12th Baroness of Brattleby. Their joint activities represent a harmonious blend of hereditary duty and modern, entrepreneurial public service. This union connects the ancient heritage of a Norman barony with the dynamism of contemporary Romanian achievement on a global stage.
Together, Honorary Lord Răzvan and Lady Nicoleta preside over the House's philanthropic engagements, most notably the annual Winter Banquet held in support of charitable causes. In their public roles, Honorary Lord Răzvan provides steadfast support to Lady Nicoleta as she fulfils her duties as Baroness, ensuring the continuity and vitality of the House. Their partnership is a *sine qua non* of the House's modern identity.
## A Guiding Philosophy
Honorary Lord Răzvan’s career is defined by a consistent personal philosophy, a protocol for action rather than a simple professional trajectory. From creating Romania’s first software in 1994 and later collaborating with the New York Stock Exchange, to leading a top-three global cybersecurity firm in Australia, his work has been marked by a drive for technical mastery and innovation.
This same guiding principle underpins his significant contributions to education. Initiatives such as MBAKids Academy, Europe's first MBA-style programme for children, and ParentX, a leading educational event series, are not merely commercial ventures. They are expressions of a deep-seated belief in accelerating learning, building confidence, and strengthening family bonds as the foundation of society. His oft-stated goal—"not to impress, but to transform"—serves as a mission statement for this work.
## Heraldic & Symbolic Significance
The armorial bearings granted to The Lord of Brattleby are distinguished by the personal motto *Vincere Est Vivere*, which translates from Latin as ‘To Conquer Is To Live’. This phrase serves as a powerful expression of his personal and professional ethos. It denotes not a conquest over others, but the perpetual and disciplined struggle for self-mastery, resilience, and the surmounting of one’s own limitations.
This personal motto complements the ancient motto of The Noble House of Brattleby, *Fortitudine et Honore* ('With Fortitude and Honour'). Where the House motto speaks to the collective duty, resilience, and public integrity expected of the family, Honorary Lord Răzvan’s motto articulates the inner, personal resolve required to fulfil that duty. One speaks to the individual’s inner world; the other to his obligations to the outer world.
## Philanthropic Purpose
While Honorary Lord Răzvan's primary initiatives are educational in their structure, their underlying purpose is profoundly philanthropic. By creating platforms that have reached an audience reported at more than 54 million, his work aims to democratise access to high-quality learning tools and leadership principles, empowering families and young people to achieve their full potential.
This focus on empowerment aligns with the core charitable activities of The Noble House of Brattleby, which focus on healing childhood trauma. The House's annual Winter Banquet, a white-tie gala, directs its proceeds to organisations such as Healing the Wounded Child. Honorary Lord Răzvan's work in strengthening family units and providing children with tools for confidence contributes to this same overarching goal of fostering resilient and healthy future generations.
## In Their Own Words
Reflecting on his role, Honorary Lord Răzvan has articulated the philosophy that connects his diverse undertakings:
> True service, in any century, is about providing tools that empower others to build their own futures. Whether that tool is code, a book, or a new way of learning, the principle remains constant and the objective is always human progress. > — Honorary Lord Răzvan Vasile
On the subject of his motto and its connection to his family responsibilities, he adds:
> *Vincere Est Vivere* is a daily reminder that the greatest challenges are internal. It is about mastering one’s own limitations to better serve one’s family, community, and the legacy we are entrusted to carry forward. > — Honorary Lord Răzvan Vasile
## A Continuing Legacy
Looking toward the future, Honorary Lord Răzvan remains committed to expanding his educational and literary work. His eight bestselling books, including *Îndrăznește Să Fii Tu*, continue to find a wide readership, and his digital platforms are poised for further growth. His numerous recognitions, *inter alia*, Visionary of the Year in Education (Venice, 2024), affirm the international resonance of his approach.
His most significant future role, however, lies in his stewardship within the House. Alongside Lady Nicoleta, he is responsible for preparing their son and heir, Baron Mihai Alexandru Crăciun, the 13th Baron, for his future responsibilities. In this, Honorary Lord Răzvan's experience as an educator and a father converge with his duties as Lord of Brattleby, ensuring the Barony's legacy continues with fortitude and with honour.
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**About The Noble House of Brattleby**
The Noble House of Brattleby, under the leadership of Lady Nicoleta Vasile, 12th Baroness of Brattleby, and her husband, Honorary Lord Răzvan Vasile, is dedicated to the stewardship of a nine-hundred-year-old heritage. The House's contemporary mission is focused on cultural diplomacy, education, and targeted philanthropy. Through initiatives such as its annual Winter Banquet and The Brattleby Club in Bucharest, the House seeks to build bridges between British and European culture, championing excellence in etiquette and leadership. With its seat in Lincolnshire, England, the House balances its historical responsibilities with a forward-looking commitment to public service, supporting charitable causes that foster resilience and opportunity for the next generation, encapsulated in its motto: *Fortitudine et Honore* ('With Fortitude and Honour').
**About the Barony of Brattleby**
The Barony of Brattleby is an ancient English feudal barony, first granted by William the Conqueror in AD 1066. Its inaugural holder, Colswein of Lincoln, was recorded in the Domesday Book of 1086 as the lord of 56 manors in Lincolnshire. Over nine centuries, the Barony has been held by some of the most influential figures in English history, including the formidable Nichola de la Haye, defender of Lincoln Castle during the First Barons' War; Henry of Grosmont, 1st Duke of Lancaster and a founder Knight of the Garter; and his son-in-law, John of Gaunt, father to King Henry IV. After centuries in abeyance, the Barony was formally recognised in the succession of the current holder, Lady Nicoleta Vasile, as published in The London Gazette (Notice ID 4158083) on 9 September 2022.
**Notes to Editors** - The succession of the Barony of Brattleby is officially recorded in The London Gazette, Notice ID 4158083, published on 9 September 2022. - Notable predecessors in the baronial line include Nichola de la Haye (5th Baroness), Henry of Grosmont, 1st Duke of Lancaster (10th Baron), and John of Gaunt (11th Baron). - The personal motto of Honorary Lord Răzvan Vasile is *Vincere Est Vivere* ('To Conquer Is To Live'). The House motto is *Fortitudine et Honore* ('With Fortitude and Honour'). - Honorary Lord Răzvan Vasile is the author of eight bestselling books; his work *Îndrăznește Să Fii Tu* sold 150,000 copies in six months.
**Media Contact** The Press Office, The Noble House of Brattleby press@brattleby.com